Replica

Replica was a school-directed commercial photoshoot assignment that allowed us to choose a product and explore the ways the brand was currently marketing and try to curate a shoot that would fit with their image.

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I chose Maison Margiela's perfume line titled "Replica" which sells perfumes intended to remind you of a memory or a moment in time. My intention with the styling of this product was for the photos to feel clean and purposeful without feeling too contrived. 

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The challenge I faced with this shoot was editing my ideas down to fit within my time slot. I had big ideas for how I wanted to lay out the product and different prop set ups that I wanted to try, however I only had 45 minutes to shoot everything. I overcame this by shooting the set ups that I knew were stronger and tried out the ones I wasn't sure of with the time I had left. 

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I received the photos back from the photographer and made minor edits to achieve the vision I had intended. 

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Creative Direction & Editing by Kaitlyn Mitchell

Photographs by Sewari Campillo